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Why I Started Fresh Assist®

We are getting great response to Fresh Assist® from those of you who have been so gracious to try our samples. But many are asking the same question, “What gave you the idea to create this product?”

Besides coming up with lots of crazy ideas, I was frustrated with the current products on the market used to clean your butt after a bowel movement.

Personal wipes are not environmentally friendly

My family started using baby wipes and personal wipes a few years ago. Wipes may flush, but they don’t break down in water and can cause serious damage to your plumbing or septic system. I recall having to uncouple my kids’ bathroom toilet from the floor more than once, take it outside and run a hose through it to flush out a stuck wet wipe or two. Instead of flushing, you can leave them in the trash, but that becomes unsightly as well as smelling up your bathroom!

I also noticed my backside was becoming irritated (not from being repeatedly kicked!) from using the wipes. Basically my skin became dry and sometimes there was blood. Now that’s scary because once you see blood in your stool you think your life is going to get a whole lot worse. Luckily after a visit to my friendly Colon & Rectal physician he verified it was just very dry skin and suggested I buy Balneol®, a hygienic cleansing lotion for your backside or a ladies lower front side (you know what I mean) that’s been around for years. It’s kind of expensive and it’s more of a liquid cream and not something you’d carry around with you. It is soothing when you use it.

So I was on a mission to create something better than wet wipes that was convenient, easy to use, portable, and helped keep your backside clean. It could not be harsh on my skin and I did not want it to smell like a household cleanser.

Only recently the stories came out about how the wet wipes are damaging the municipal sewer systems because they don’t disintegrate. That was the icing on the butt so to speak.

Product Testing was a huge success

I spent three years working on various concoctions, testing them on myself (some were more painful than others and I did have to visit the Colon doc again). I was about to give up a year ago, then the light bulb went off on a new formula and the beginnings of Fresh Assist® kicked in. My wife and I personally tested formulas until we got it just right. She even used it in her colonoscopy prep making the entire experience almost pleasant!

Friends and family who knew about our “experiment” asked for samples. Yes we gave them out as stocking stuffers last Christmas! The response was overwhelming. Everyone loved the product and the concept. We knew we were on to something.

After getting the formula working effectively, we needed to name the product. This may have been the most difficult part, but we landed on Fresh Assist® because it keeps your a#$ fresh! We hooked up with a very large product development company and they loved the idea and are producing it for us in one of their FDA approved processing facilities.

To be sure our butts weren’t lying, we also had the product tested in an FDA approved testing facility by 50 human subjects for any skin irritation. I’m pleased to report the product passed all tests and on a scale of 0-10 for skin irritation all tests scored a zero!

Fresh Assist® is a truly unique product

Fresh Assist® is unique because it’s a cleansing, soothing, non-irritating and proprietary product that you simply spray on toilet paper to improve the backside cleaning process and Get Clean in BetweenTM. It essentially turns your toilet paper into a wipe that can be safely flushed away. And that makes it clean for the environment too as it won’t cause damage to plumbing and septic systems and does not clog municipal sewage plants.

Fresh Assist will be available for sale online and in stores starting in December 2015. It comes in a 2 oz. bottle so it is easy to carry with you wherever you go and if you get it in time, a great stocking stuffer! Initially, it will come in Cooling Chamomile and Soothing Lavender scents, but we are back in the lab testing Refreshing Rosemary and a few other fantastic fragrances. Soon everyone can look forward to using Fresh Assist® to Get Clean in BetweenTM.

fresh assist