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Why I Started Fresh Assist®

We are getting great response to Fresh Assist® from those of you who have been so gracious to try our samples. But many are asking the same question, “What gave you the idea to create this product?”

Besides coming up with lots of crazy ideas, I was frustrated with the current products on the market used to clean your butt after a bowel movement.

Personal wipes are not environmentally friendly

My family started using baby wipes and personal wipes a few years ago. Wipes may flush, but they don’t break down in water and can cause serious damage to your plumbing or septic system. I recall having to uncouple my kids’ bathroom toilet from the floor more than once, take it outside and run a hose through it to flush out a stuck wet wipe or two. Instead of flushing, you can leave them in the trash, but that becomes unsightly as well as smelling up your bathroom!

I also noticed my backside was becoming irritated (not from being repeatedly kicked!) from using the wipes. Basically my skin became dry and sometimes there was blood. Now that’s scary because once you see blood in your stool you think your life is going to get a whole lot worse. Luckily after a visit to my friendly Colon & Rectal physician he verified it was just very dry skin and suggested I buy Balneol®, a hygienic cleansing lotion for your backside or a ladies lower front side (you know what I mean) that’s been around for years. It’s kind of expensive and it’s more of a liquid cream and not something you’d carry around with you. It is soothing when you use it.

So I was on a mission to create something better than wet wipes that was convenient, easy to use, portable, and helped keep your backside clean. It could not be harsh on my skin and I did not want it to smell like a household cleanser.

Only recently the stories came out about how the wet wipes are damaging the municipal sewer systems because they don’t disintegrate. That was the icing on the butt so to speak.

Product Testing was a huge success

I spent three years working on various concoctions, testing them on myself (some were more painful than others and I did have to visit the Colon doc again). I was about to give up a year ago, then the light bulb went off on a new formula and the beginnings of Fresh Assist® kicked in. My wife and I personally tested formulas until we got it just right. She even used it in her colonoscopy prep making the entire experience almost pleasant!

Friends and family who knew about our “experiment” asked for samples. Yes we gave them out as stocking stuffers last Christmas! The response was overwhelming. Everyone loved the product and the concept. We knew we were on to something.

After getting the formula working effectively, we needed to name the product. This may have been the most difficult part, but we landed on Fresh Assist® because it keeps your a#$ fresh! We hooked up with a very large product development company and they loved the idea and are producing it for us in one of their FDA approved processing facilities.

To be sure our butts weren’t lying, we also had the product tested in an FDA approved testing facility by 50 human subjects for any skin irritation. I’m pleased to report the product passed all tests and on a scale of 0-10 for skin irritation all tests scored a zero!

Fresh Assist® is a truly unique product

Fresh Assist® is unique because it’s a cleansing, soothing, non-irritating and proprietary product that you simply spray on toilet paper to improve the backside cleaning process and Get Clean in BetweenTM. It essentially turns your toilet paper into a wipe that can be safely flushed away. And that makes it clean for the environment too as it won’t cause damage to plumbing and septic systems and does not clog municipal sewage plants.

Fresh Assist will be available for sale online and in stores starting in December 2015. It comes in a 2 oz. bottle so it is easy to carry with you wherever you go and if you get it in time, a great stocking stuffer! Initially, it will come in Cooling Chamomile and Soothing Lavender scents, but we are back in the lab testing Refreshing Rosemary and a few other fantastic fragrances. Soon everyone can look forward to using Fresh Assist® to Get Clean in BetweenTM.

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Potty Training’s New Assistant

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Fresh Assist™ makes toilet training fun!

As parents there is one task we look forward to, but also dread at the same time – potty training our children. My personal experience in potty training kids ranks right up there with root canals and cleaning up after our new puppy.

After the excitement of the first pee-pee in the potty wore off, potty training seems to go on and on, with lots of accidents and inconvenient times someone had to go “right now” during long car trips or while in line at Kroger. And how many times have you been in the middle of making dinner only to hear “Mommy – can you wipe my bottom?”

It doesn’t matter when you start the training or whether you are training boys or girls.  A big challenge we all face is getting our child actually wipe their bottom – and do a good job.  After all, you want your child to be clean, but also not ruin the fun new underwear you just bought with a dreaded skid marks!

These are a few reasons we developed Fresh Assist®.  It helps kids and adults get clean in between and is super easy to use.  Just spray 2 -3 spritzes on toilet paper and wipe like you always do!  Fresh Assist® turns regular toilet paper into a wipe, making it really easy for kids to get themselves clean.  It is 100% safe, non-irritating, portable and better for your septic system than wet wipes.

The Wet Wipe Alternative

We know kids, and parents, like to use so called flushable wet wipes.  But research has proven these wipes aren’t actually flushable and do more harm than good. In fact, many localities are banning these wipes and there is legislation in place to force manufactures to accurately label wipes as not flushable.  If you read the fine print many already say you shouldn’t flush them – even though they are marketed as flushable wipes!

With Fresh Assist® you get the same cleaning power of a wipe without risking a clogged toilet or harm to the environment. Simply spray directly on toilet paper and wipe!  We’ve tested it on our own kids, and dozens of trials, and found kids love spraying it on toilet paper and also like the way it smells.  Moms liked it too and really appreciate saving money on clogged pipes and the added bonus of no more skid marks on the underwear!

Try the alternative to wet wipes and you can feel good about and add Fresh Assist® to your training routine. It makes it fun for kids but also works – so you get better results.

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What is Fresh Assist®?

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You know what it feels like, you have that uncomfortable feeling because you just couldn’t quite get yourself clean. We’ve all experienced it, maybe you couldn’t layoff that rich dessert or your medications are upsetting your stomach. Whatever the reason, you struggle to get that clean and fresh feeling.

Get Clean In Between

Now there’s an easy solution. Fresh Assist® is a new product that allows you to Get Clean In Between™, anytime, anywhere. Just spray it on toilet paper and wipe!

There’s nothing wrong with wanting to do the best cleaning job possible after a bowel movement (also called number 2). Just give your favorite toilet paper a few spritzes of Soothing Lavender or Cooling Chamomile, use your normal wipe process, repeat as necessary with a fresh batch of toilet paper and take care of your backside!

Your underwear (unless you go commando, then your pants), your toilet, septic system (if you have one) and your municipal sewer system will all be thankful.

Fresh Assist® is Plumbing and Septic Safe

Why not use an environmentally friendly product that helps get you at least 50% cleaner than using conventional toilet paper alone. Makes sense, right? There is nothing like always feeling clean and fresh!

Fresh Assist is friendly to the environment because it does not clog plumbing, or septic systems. Check out the damage caused by personal wipes, what a mess, stop doing that!

Use Fresh Assist® Wherever You Are

Fresh Assist® is perfect for your home bathrooms and to keep in a pocket book or travel bag. Use it at home or on the road whenever you and your kids want to feel fresh and Get Clean In Between™.

Fresh Assist® will initially be available in Soothing Lavender or Cooling Chamomile. You can get single bottles, a two pack or a variety two pack. Fresh Assist® will be available this fall but you can preorder on our website now if you want to be one of the first with a fresh and clean tush!

In the meantime, we invite you to Like us on Facebook, and follow us on Twitter, Instagram and Pinterest.

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