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Fresh Assist® now sponsoring the Ask Dr. Nandi Show

Fresh Assist® is proud to announce that we were asked to partner with the Ask Dr. Nandi Show to help spread the word about a healthy eco-friendly lifestyle.

Ask Dr. Nandi is a health & wellness talk show headquartered in Michigan with over 200 episodes covering a wide variety of health related topics. Dr. Nandi’s unique approach brings compassion, empathy and integrity allowing him to develop a unique bond with his audience. His mission is to improve the health of America and the world.

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90 million homes in 70 countries!

The show, led by Partha Nandi, MD FACP is an internationally syndicated Emmy award winning medical lifestyle TV show. Airing to over 90 million homes in the US and also over 79 countries, Ask Dr. Nandi is without a doubt a global success.

Dr. Nandi is Detroit’s WXYZ Channel 7 Chief Health Editor, a Ted Talks speaker, Assistant Professor at Oakland University William Beaumont School of Medicine, and a practicing gastroenterologist in the suburbs of Detroit, Michigan. He encourages people to be their own “Health Hero”.

Crohn’s & Colitis Foundation Partnership

Fresh Assist®, the new alternative to wet wipes, is committed to providing a people-safe and environment-safe way to Get Clean In Between™. Similar to Ask Dr. Nandi, we’ve also partnered with the Crohn’s & Colitis Foundation of America (CCFA) to help folks with Crohn’s, Colitis, and related diseases.

Be on the lookout for more information about our partnership and an upcoming interview with Dr. Nandi this month.

 

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Fresh Assist® Sponsors the DC Crohn’s Take Steps Walk

 

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The Crohn’s & Colitis Take Steps Walk is one of CCFA’s largest events committed to finding cures for digestive diseases. We had a great experience sponsoring the Richmond, VA walk in April, 2016, we are proud to sponsor the National Capital Area Walk coming up on June 11, 2016.

The walk is an incredible day for family, friends and the community to come together in celebration of all their hard work and dedication to the Crohn’s & Colitis Foundation of America mission to find a cure for Crohn’s disease and ulcerative colitis and to improve the quality of life for children and adults affected by these diseases.

Walk details:
Date: Saturday, June 11, 2016
Time: Registration at 4:00 PM and the walk begins at 5:30 PM
Where: Washington Monument Grounds (same location as 2015), located at the corner of 15th Street NW and Constitution Ave

To date, Take Steps has raised more than $60 million to fund mission-critical research and patient support programs.

Meet us on the Washington Monument Grounds and pick up a coupon and free sample of Fresh Assist® while supplies last.

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Fresh Assist® Back on the Radio!

This past Sunday, Fresh Assist® VP of Business Development, Eric Deskin, was interviewed by the hilarious Maureen Langan on KGO 810. Here is the interview if you missed it.

Thanks for having us Maureen!

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Fresh Assist® Sponsors the Richmond CCFA Take Steps Walk

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On Sunday, April 24, 2016th, the Richmond, VA chapter of the Crohn’s & Colitis Foundation of America held their annual Take Steps for Crohn’s and Colitis walk. Along with Bon Secours Children Services, Dixon Hughes Goodman, McGuireWoods Consulting, and St Mary’s for Kids, we were proud to be gold level sponsors.

The weather was great and there were over 500 participants. Many stopped by our booth and we got to meet people in the Richmond area dealing with IBD related illnesses and those supporting loved ones struggling with the disease. We handed out many free samples of Fresh Assist® and received overwhelmingly positive response for our product. Thank you to all who stopped by, we enjoyed talking to you.

The Walk for Crohn’s & Colitis event will be held in more than 120 cities around the country this spring to raise money for critical research and patient support programs. Nationally, this event has raised over $60 million and .80 cents of each dollar raised goes directly to the programs.

If you were unable to attend this year, it’s not too late to support this great cause. Here is a link where you can donate: Donate Today!

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Why we changed our prices

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By now you may have heard about Fresh Assist®, the new way to Get Clean In Between™ after going number two. Just spray it on toilet paper, wipe and flush. It is cooling, soothing, portable and septic and plumbing safe. It won’t harm the municipal water treatment plants like the wet wipes are currently doing.

A New product category is tough

Fresh Assist® is a new product in a new product category and has been available for sale since mid December. Things have been going good, but since we are new to this process, we decided to get some expert advice. And who better to seek advice from than one of the nation’s leaders in consumer retail, Bed Bath & Beyond who operate over 1,000 stores in the US & Canada, selling a wide range of kitchen, bath health & beauty products.

When Bed Bath & Beyond talks you listen!

If Bed Bath & Beyond gives you a recommendation, you take it. They told us if we expect to get sales, we should lower our prices. We recently reduced our two-pack price to $12.99 and a single bottle to $6.99. You can purchase all our products on our website or on Amazon. We currently have two scents, Cooling Chamomile and Soothing Lavender. It comes in single, easy to carry 2 oz. bottles or a two-pack.

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How about a $2 coupon?

In addition to the new lower price, for a limited time, you can get $2 off any two-pack by using Coupon code TWOFRESH on Amazon or right here on our website. If you have bought Fresh Assist® in the past, this is a great time to stock up at a new lower price. If you haven’t purchased Fresh Assist®, why not give it a try!

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The best alternative to wet wipes

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You may have heard that Fresh Assist® is a great new product that you can use to Get Clean In Between™. The concept is simple, just spray on toilet paper and wipe your backside normally. Fresh Assist® essentially turns your toilet paper into a wipe!

If you have been using wet wipes or thinking about buying some for personal use, let’s take a quick look at a few of the differences between wet wipes and Fresh Assist®.

The cost of using wet wipes

In recent years, adults who like to stay fresh began using baby wipes to clean up after doing their business. The wipe companies noticed this trend and began introducing “personal” wipe products.

These products are very popular. But have you ever wondered how much it actually costs to get fresh? Here is a breakout of the cost per use of some popular wet wipe categories:

Brand Cost per Use
Generic wipes, 84 for $3.34 .04¢/1 wipe per use
Travel wipes, 42 for $3 .07¢/1 wipe pre use
Adult branded wipes 30 for $9 .30¢/1 wipe pre use
Fresh Assist® 2 oz. for $6.99 .06¢/3 sprays per use

As you can clearly see, using Fresh Assist® spray to get clean and fresh is a great value at only 06¢ per use compared to adult branded and travel wipes and very comparable to bulk generic wet wipes.

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Flushable wipes cause damage to water treatment systems, resulting in higher water bills for all.

But the savings may not end there. According to The Guardian, “Don’t believe the label ‘flushable’: disposable wipes clog sewers around the world”. Here is a great video showing the damage caused by personal wipes because they do not break down in water:

Even if your personal plumbing survives the wipes, the damage to the municipal water plant will end up costing everyone via higher water bills.

Since Fresh Assist® sprays right on toilet paper, it does not cause any harm to plumbing or water systems making it the eco-friendly choice.

Fresh Assist® was produced with portability in mind

But Fresh Assist® is not just a great value and eco-friendly. It comes in a 2 oz. bottle so it fits easily into your pocket, purse, briefcase or travel bag. You can discreetly take it with you on bathroom breaks while at the office or when you are away from home.

And, the 2 oz. bottle makes it FAA compliant so you can take it with you anywhere you go!

Fresh Assist® is made in the USA

Ever worry about putting something on your body that was not made in the USA? We do too. Fresh Assist® is proudly made and manufactured in the USA.

Our product was tested in an FDA lab and is processed in an FDA approved processing facility so you can trust that it meets required national standards.

We get that you want to stay clean and fresh, we do to. Consider switching to Fresh Assist® spray. It is the best value in the category, will not harm your plumbing or water treatment systems, is portable and discreet, and is processed in an FDA approved facility. Fresh Assist® is a new, safe and economical way to Get Clean In Between.

Get Fresh Today!

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Why Adult Wipes Are Bad News For the Sewage System

This is article was written by Christopher Bonanos and published on NYMag.com

Adults have grabbed onto baby wipes for that extra-clean feeling. Bad news for the sewage system.

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Why not to flush: Wet-wipe carnage, pulled out of the filtration works on Wards Island. Image was first published on NYMAG.com

It is a dirty secret (or maybe a clean one) that this generation of grown-ups, seeking a postmillennial, futuristic level of hygiene, has decided that toilet paper is Not Enough. Anecdotally, the baby-wipes-for-adults trend appears to have begun with young moms who got the idea at the changing table, but it’s prevalent enough to have made its way to the population as a whole. In 2007, the actor Terrence Howard vehemently suggested that women without a box of wipes in the bathroom were “just unclean.” Will.i.am offered a ­similar opinion a couple of years later: “Get some chocolate, wipe it on a wooden floor, and then try to get it up with some dry towels. You’re going to get chocolate in the cracks. That’s why you gotta get them baby wipes.”

This lavatory preference is a clandestine one, an activity that people don’t like to admit to. That much was proven in the early aughts, when Kimberly-Clark and Procter & Gamble each introduced a premoistened-toilet-paper-on-a-roll product. (The product that P&G introduced had initially borne the unfortunate name Moist Mates.) They both tanked, most likely because they were highly visible: The plastic-enclosed roll fit into your bathroom’s toilet-paper ­dispenser, making your hygiene practices explicit to every visitor, and perhaps making them wonder whether you had some unlucky medical condition.

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Adult Wipes are Big Sellers

The solution was for manufacturers to offer wipes that were packaged for adults, marketed as an adjunct to rather than a replacement for con­ventional toilet paper. This approach has been much more successful, creating a new, eager, aloe-slicked market. Charmin Freshmates are positioned as “flushable wet wipes [that] provide a cleaner clean than dry bath tissue alone. When two things are so good together, why keep them apart? Pair your Charmin toilet paper with Charmin Freshmates to feel fresh and clean.”

Guys use Wipes!

The razors-by-mail company Dollar Shave Club just introduced a line called One Wipe Charlies, aimed at younger men. (From the bro-toned promotional video: “Reach around for a deeper clean.”) DSC’s co-founder Michael Dubin says that his market research revealed that “51 percent of guys are using wipes regularly alongside TP, and 16 percent of guys were using wipes exclusively. That blew our minds. Less surprising, but equally compelling, was that 24 percent of guys hide their wipes from view, the No. 1 reason being they’re embarrassed.” Cottonelle is in the same game, with its Fresh Care line of “flushable cleansing cloths.”

Flushable?

The key word in that pitch is flushable. It means, broadly, that a wipe probably won’t clog your pipes on the way out of your house, but it doesn’t mean it will break down. A recent Consumer Reports test, performed with a lab stirrer in a neatly simulated toilet, revealed that a sheet of toilet paper falls apart after about eight seconds in swirling water; a putatively flushable wipe didn’t so much as fray after half an hour. (Or, as one beclogged D.C. homeowner phrased it on a parents’ message board, “The cost per sheet of flushable wipe is $1—meaning for every flushable wipe, $.10 is for the wipe, and $.90 goes to the plumber.”) A few websites posit that aging cast-iron pipes, as opposed to new PVC, are likelier to have rough interior surfaces that cause snagging.

Wipes Cause Big Problems Downstream

The real trouble, though, occurs downstream, explains Carter Strickland, commissioner of the New York City ­Department of Environmental Protection. “You can safely say [it’s costing us] millions of dollars,” he says. (An aide of his offers a ballpark figure of about $18 million per year for extra disposal, and that doesn’t include staff overtime and damaged equipment.) Even if a wipe does not get stuck in your toilet, or your house’s sewer pipe, or even the big conduits under the street, it eventually ends up at the treatment plant, where it’s joined by all its viscose and rayon kin. Lately, the screens where foreign matter is filtered out of wastewater are absolutely choking on these things. “We’ve gone from about 50,000 cubic yards a month to more than 100,000 cubic yards a month” of debris, Strickland says, and that’s just since 2008. The Wards Island treatment plant seems to be getting the worst of it, but all around the city, huge gray-black masses of synthetic fiber, steeped in every foul fluid that’s gone down the drain, are regularly being extracted, by hand, from pipes and pumps. Jammed, snarled equipment frequently breaks down, causing “a lot of downtime.”

Other municipalities report similar messes, from New Jersey to Washington State. A big city can survive a lot of things, from blackouts to terrorism, but a working wastewater system is nonnegotiable, and all these wipes are, extremely literally, clogging up the works.

Not Really Flushable

Theoretically, wipe-makers should be able to solve this problem with a flushable product that degrades quickly, and Strickland says that his department has been talking with the INDA, the nonwoven-­fabric-industry trade group, about a pending set of industrywide ­standards for flushability. There are national discussions going on, too, through the federal National Association of Clean Water Agencies and other groups, and the NYCDEP is looking to legislate what can and can’t be labeled flushable. (Dollar Shave Club’s Dubin is quick to say that his One Wipe Charlies “meet industry qualifications for flushability. Plus you should only need one, hence the name.”)

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The basic problem, however, is that toilet paper is specifically engineered to come apart in water. It is inherently fragile. A wet wipe, by contrast, is supposed to be tough enough to hold up under a constant soaking in its water and propylene glycol lotion, and under the mechanical pressure of scrubbing. It is, as Strickland puts it, “very, very strong, pound for pound, like spiderweb.” (The technical term for the most common material is spunlace.) In short, the very thing that makes a wet wipe good at its job makes it a problem once it’s discarded.

London’s Got it Bad

At least we’re not quite as bad off as London, with its Victorian sewers. This summer, the British press went nuts writing about a fifteen-ton blob of cooking grease, bound together with fibrous material from wet wipes, that was discovered under the streets of the Borough of Kingston Upon Thames. It was the size of a city bus. It quickly became known as the “fatberg,” and had almost completely stopped up an eight-foot-diameter pipe, threatening to flood the whole neighborhood. “The wipes break down and collect on joints and then the fat congeals,” explained a representative from Thames Water to the Guardian. “Then more fat builds up. It’s getting worse. More wet wipes are being used and flushed.”

Wipe Sales Are Increasing

He’s right. Wet-wipe consumption overall has nearly tripled in the past decade, according to Kimberly-Clark figures. It’s overspilled the baby-products aisle, too: You can buy dedicated wood wipes, stainless-steel wipes, leather-furniture wipes, computer-screen wipes. All of which are arguably wasteful but not especially harmful—unless you put them down the drain.

For Strickland, the issue comes down to education. “We just have to equate it with diapers,” he says. “No one would flush a diaper down the toilet. I hope.FA Banner March Coupon

 

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Get Clean & Fresh in February!

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February is a great month to try Fresh Assist® with our $1 coupon off any two pack of Soothing Lavender, Cooling Chamomile, or Combo Pack on Amazon. If you are currently a wet wipe user, why not give Fresh Assist a shot to help you Get Clean In Between™! It’s better for your backside, your toilet, your septic system and your municipal sewage treatment plant. Use code FRESHFEB for a $1 discount on Amazon.

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Fresh Assist® featured in the Richmond Times Dispatch!

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Great news, Fresh Assist® is featured today in the business section of the Richmond Times Dispatch! You can read the article here:

New Fresh Assist® backside cleaner gets to the bottom of a problem

Thank you Randy Hallman for sitting down with us to learn more about our product and sharing with the Richmond Community.

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Get enough rolls to handle the rolls!

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Well here we go, back into another eating season (Halloween – Super Bowl). If you’re like us, the holidays mean a lot of trips, and not just to friends and relatives!

Fortunately for those who’ve received Fresh Assist® samples you’re ready to eat your favorite treats and be comfortable knowing the bathroom visits will be nice and tidy. For the rest of you, we’ve compiled a quick list of tips to help you get through Thanksgiving. Fresh Assist® will be available mid-December so you can take on Christmas and New Years with no fear!

Holiday eating tips

The average American consumes 4,500 calories and 229 grams of fat in their traditional Thanksgiving meal according to Kathleen M. Zelman, MPH, RD, L.D. Yikes! Let’s see what we can do to trim that down a bit.

First, if you eat a little fiber along the way, that can help hold things together, if you know what I mean. The fiber in raw fruits and vegetables can also help you feel full. Go for appetizers like vegetables with dip. You don’t have to eat a whole plate of carrots, but make an effort to eat some kind of raw vegetables.

While you’re snacking, consume some water. A good rule of thumb is one 8 oz. glass of water in between holiday beverages. It keeps you from overdrinking and gives your digestive track plenty of fluid to do its’ thing. In fact, James A. Peterson, Ph.D., FACSM states that drinking alcohol can actually make you hungry causing you to over eat. This will definitely increase your number of “trips”.

Another tip is to start with a smaller plate of food. You can always go back for more, but starting out slow gives you the opportunity to fill up sooner and potentially avoid the second plate altogether. Greta Macaire, R.D. recommends that you eat until to feel satisfied, not stuffed. But if you overeat for one meal, eat lighter for the rest of the day. It can take a week of eating 500 calories over your normal daily intake to gain one pound.

Some foods just seem to cause more than their share of problems. These include caffeine, sugar, fats, carbonated beverages, red meat and dairy. Try to keep these down to snack-able portions to limit the trouble they can cause.

And taking 1-2 brisk 15 minutes walks a day can also help the plumbing get it done.

Hopefully, these tips will help you get through next week. But one last tip, when stocking up for the holidays, be sure to get enough rolls to handle the rolls and wash it down the toilet with Fresh Assist®!

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